What is Visual Merchandising

Definition: Visual merchandise is the presentation of a store and its merchandise in such a manner that will attract the attention of potential customers. It involves decorating the store keeping the interior presentation the same as what is promised on the outside.

Description: The end purpose of visual merchandise is to aid in making a sale. Visual merchandise presents an image of whom or what the shopper can be when using the merchandise displayed.

It enables in converting a walk by shopper into a walk-in customer. Visual merchandise requires a combination of skills including creativity, artistic knowledge and understanding of store design. Color is a big attraction point in converting potential shoppers into customers.




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