Up in the air! Virgin Atlantic launches bespoke fragrance to enhance flying experience

Virgin Atlantic has collaborated with esteemed British scent designer and candle chandler Rachel Vosper to design a bespoke scent to elevate the customer experience, on the ground and in the air.

The fragrance embodies warm and exotic notes inspired by the airline’s top destinations.

It will be present at various points throughout the Virgin Atlantic experience to inspire feelings of adventure and relaxation.




Virgin Atlantic has introduced this inspiring scent to enhance the customer experience at check-in, airport gates, Clubhouses and boarding all cabins.

To bring this scent to life, Virgin Atlantic teamed up with leading scent expert and candle connoisseur Rachel Vosper to design AIR.

With notes of lemon, rose, vanilla, and essential oils such as lavender and eucalyptus, this scent captures the four continents of Virgin Atlantic’s most popular routes.

Customers will have the chance to enjoy this beautiful fragrance at home.

You can also pre-order the candle online at www.retailtherapyshopping.com from 19th March for £30 as well as purchase at the Virgin Atlantic Clubhouses and on-board duty free.