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Hero vs. TVS: How the past shaped their present

(Left to right) Venu Srinivasan, chairman emeritus, TVS Motor and Pawan Munjal executive chairman, Hero MotoCorp; collage by Mohommad Arshad

Synopsis

Both TVS and Hero once had Japanese JV partners. While their post-JV journeys shaped the companies differently, today the contrast between the two is quite stark. And there lies some of the most important strategic lessons for India’s Motown.

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13 mins read, Last Updated:
Nvidia founder Jensen Huang once said something unusual to Stanford graduates: “I wish upon you ample doses of pain and suffering.” Odd as it may sound, the remark rings true for companies too — especially those navigating the aftermath of a high-profile breakup. In India, two-wheeler makers TVS and Hero have gone through it. TVS and Japanese auto major Suzuki officially split their joint venture of 15 years, TVS Suzuki, in September 2001. The

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